Organic is sexy

The Corona pandemic is still keeping us on tenterhooks, but the world is slowly returning to normal. With the rediscovery of everyday pleasures, the desire to shop is also increasing. However, a change in customer attitudes is to be expected in the process.

Forecasts speak of mindful, social consumption and enjoyment behavior, a return to what is really important, and a liberation of the act of buying from its often compensatory goals such as frustration reduction or reward.¹ Does the more conscious behavior of buyers have an influence on the lace business? How is demand changing, and what general trends can be expected?